Using two wheels to democratise Britain's outdoor spaces
STORY TELLING / DESIGN / ANIMATION
In the UK, the population has become disconnected from the great outdoors. Shockingly, only 8% of our land is publicly accessible, and for many people, the countryside is alien territory.
Outbarn is a concept outdoor leisure destination designed to encourage exploration and shared experiences in the UK. Along with partners such as Yeo Valley, the scheme aims to make more of our land accessible and turn it into family-oriented biking destinations, making everyone feel at home in the outdoors. We expanded the brand from a logo and a colour palette into a flexible and engaging system to help make the Outbarn dream a reality.
