Everyone has a sauce in their fridge that
needs swappin’
ART DIRECTION
Heinz invited flavor enthusiasts from across the country to ‘Ketch-upgrade’ their condiment collection with a new line of flavored ketchups, which were sampled alongside a delicious menu.
No one paid for ketchup here – instead, participants brought old, expired, or forgotten sauces from their fridge at home, and in return, Heinz swapped them out with something new and delicious with the Heinz Sauce Swap fridge
To top it off, Ketchup lovers championed their favourite flavours using a purpose-built AR filter, where they watched Heinz’s new flavours come to life, in a final bit of fun to the sauce-swapping experience.
