Odd fruit that makes the world go round
IDENTITY DESIGN
Oddbox is a small fruit and veg delivery service with a mission to save ‘wonky’, odd shaped produce from being wasted by the exacting standards of big supermarkets. However, with all the food shopping giants clocking on to the fact that sustainability is becoming trendy, Oddbox needed a new way of talking about why they stand out.
Our challenge was to redefine what ‘odd’ really means. No longer ‘just wonky fruit’, we changed odd to mean different. ‘Eating different, makes a difference’. Was what this simple identity centred around. Highlighting the natural differences and changes found in nature in order to better align Oddbox with
a higher purpose, planet saving sustainable produce.
a higher purpose, planet saving sustainable produce.
