One brief. 24 hours. Using the power of digital to bring homelessness back into the view of millennials
[This is an archive case study, for ideation reference only]
People are checked out. It’s time they check in. Homeless people in the UK and the world are dehumanised and misunderstood, and because of this, the problem of homelessness is routinely ignored, whether it’s on the streets or not. But, if we actually took a moment to listen to their stories, we’d realise that in reality, the only thing separating us is circumstance.
The Close to Home campaign sees welcome mats planeted across the UK using their locations to create real check-in places on Facebook and Instagram.
The installations will have a simple message underneath, asking people to check into old “homes” on social to encourage a donation.
Harnessing the power of social media and familiar social conventions, combined with a physical presence, the Close to Home Depaul campaign bridges the gap between our physical and digital selves to bring the issue of homelessness closer to all of us.
The installations will have a simple message underneath, asking people to check into old “homes” on social to encourage a donation.
Harnessing the power of social media and familiar social conventions, combined with a physical presence, the Close to Home Depaul campaign bridges the gap between our physical and digital selves to bring the issue of homelessness closer to all of us.
